At-a-glance guide to the marketing rules

By | 8th October 2013

At-a-glance guide to the marketing rules
Method of
communication
Individual consumers
(plus sole traders and partnerships)
Business-to-business
(companies and corporate bodies)
Live calls
 Screen against the TPS
 Can opt out
 Screen against the Corporate TPS
 Can opt out
Recorded calls  Need specific consent  Need specific consent
Emails or texts
 Need specific consent
 Or soft opt-in (previous customer, our own
similar product, had a chance to opt out)
 Can email or text corporate bodies
 Good practice to offer opt out
 Individual employees can opt out
Faxes  Need specific consent
 Screen against the Fax Preference Service
(FPS)
 Can opt out
Mail
 Name and address obtained fairly
 Can opt out
 Can mail corporate bodies
 Individual employees can opt out http://ow.ly/pBxii

Contact reina@bizlawuk.co.uk to find out more

 

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