Tag Archives: marketing

Testimonials-Advertising Law

Testimonials must relate to the product advertised and claims in a testimonial that are likely to be interpreted as factual must not mislead or be likely to mislead the consumer (Rules 3.46 and 3.47). Marketers may not use testimonials to circumvent the Code by making claims in a consumer review that they would not otherwise… Read More »

At-a-glance guide to the marketing rules

At-a-glance guide to the marketing rules Method of communication Individual consumers (plus sole traders and partnerships) Business-to-business (companies and corporate bodies) Live calls  Screen against the TPS  Can opt out  Screen against the Corporate TPS  Can opt out Recorded calls  Need specific consent  Need specific consent Emails or texts… Read More »